The Iroquois Healthcare Association (IHA) is a nonprofit regional healthcare trade organization representing more than 50 hospitals and health systems across 32 counties of Upstate New York. IHA represents our members’ interests in advocacy efforts with key decision makers, collects workforce data and offers innovative programs.
The funding given to IHA WIO was used to design, implement and facilitate a comprehensive online training program and a creative multimedia recruitment campaign. The training program offered free online courses to long-term care workers across the state and allowed long-term care facilities the opportunity to transition to online learning during the first wave of COVID-19. It also provided technology in the form of Google Chromebooks to enable easy access to a virtual learning platform. The recruitment campaign worked to change the perception of the care industry with creative digital, tv, radio and out of home advertisements and encouraged people to apply for jobs in care.
The initial funding gave IHA WIO the foundation and expertise to produce additional programs, listed above, that aim to strengthen the healthcare workforce across NYS in innovative ways.
Training for the Care Industry
- 18,000 Long term care workers trained
- 5,000 Google Chromebooks distributed to facilitate online training
- 200+ Long term care provider partners
Caring Gene®: Caring Is Your Calling
Do you have it? That instinctive desire to want to help others? If so, you may have the Caring Gene® – which means you could be pre-qualified for a career in the CARE industry.
This innovative, multi-media recruitment campaign, brought to you by the IHA WIO, aims to increase the applicant pool for long term care career and training opportunities across New York state.
Whether you’re a provider or someone looking for a rewarding career, visit us at www.caringgene.org to learn more.